Share this Job
Apply now »

Marketing Data Analyst II - Pittsburgh, PA

Location: Sheetz Corporate - PITTSBURGH, PA

 

PRIMARY PURPOSE OF THIS POSITION:

Support the Sales, Loyalty, & Brand teams by performing data analytics on customer behavior, product performance, promotional activity and more to produce key insights that lead to better data-driven business decisions.

ESSENTIAL FUNCTIONS: (other duties may be assigned)
  1. Mine Marketing data in our warehouse using SQL or other programming language to produce robust ad-hoc sales and loyalty reports and visualizations, as well as perform deeper dive analysis.
  2. Determine the relevant metrics and methodologies to accurately analyze and diagnose sales, customer communication, and promotional activity that help to suggest appropriate actions.
  3. Use complex queries and statistical methodologies to perform customer basket analysis, customer segmentation, price modeling, and other multifaceted analyses.
  4. Prepare predictive analysis to forecast future trends.
  5. Calculate breakeven and return on investment for new products, services, and price changes.
  6. Analyze loyalty email, app, and push notification campaigns to evaluate success with redemptions, engagement and positive changes in customer buying behavior.
  7. Identify the causes and impacts of changes in promotional/marketing activity, and provide clear observations that help category managers make more informed decisions.
  8. Improve efficiencies in data and analytics through automation and dashboarding.
  9. Present key insights and analysis recommendations to senior leaders across the organization.

REQUIREMENTS: (Equivalent combinations of education, licenses, certifications and/or experience may be considered)

Education
  • Bachelor’s Degree in a related field with an emphasis in an Analytics, Financial, or Statistical discipline required
  • Master’s degree in Analytics, Statistics, Finance or related field preferred.
Experience
  • Minimum of 2 years’ experience in Data, Financial, and/or Business Analytics
  • R/Python knowledge a plus
Licenses/Certifications
    None required
Tools & Equipment
    General Office Equipment

 

ABOUT SHEETZ
Sheetz, Inc. is a fast-growing, family-owned, food/convenience company that has been in business since 1952. Sheetz has over 600 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina.


Our mission at Sheetz has been to meet the needs of customers on the go. Of course, things have changed over those nearly 70 years. Life is faster and busier, and customers expect us to be there when they need us most. One thing that hasn't changed is our commitment to our customers, our employees and the communities in which we operate. Sheetz donates millions of dollars every year to the charities it holds dear.


Sheetz Award


Nearest Major Market: Pittsburgh

Apply now »