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Recruitment Marketing Specialist

Location: Sheetz Corporate - Claysburg, PA

 

PRIMARY PURPOSE OF THIS POSITION:

The Recruitment Marketing Specialist assists in executing the recruitment marketing and employer branding strategy through maintaining marketing materials, engaging candidates through digital media, social media and other recruiting channels.

ESSENTIAL FUNCTIONS: (other duties may be assigned)
  1. Assists the Recruitment Marketing Advisor in executing the annual recruitment marketing plans for store operations and corporate positions.
  2. Maintains materials for recruiting including advertising, signage, and promotional items, ensuring they are within brand guidelines.
  3. Assists in executing the employer-branding plan, to include video creation, website material, and other key branding messaging.
  4. Executes the social recruiting strategy including identifying appropriate social media platforms, objectives, and content.
  5. Assists with maintaining the company’s career site content.
  6. Monitors external websites (e.g. Glassdoor) and execute activities for engaging reviewers.
  7. Designs and plans recruiting events.
  8. Serves as brand ambassador at various events, like career fairs or on-campus recruiting events.
  9. Researches marketing and advertising trends in the staffing industry and stay current with new social media trends.
  10. Supports the Recruitment Marketing Advisor in the administration of recruitment marketing invoicing.

REQUIREMENTS:

Education
    Bachelor's Degree in HR, Marketing, Communications, Public Relations or related field required
Experience
  • Minimum 2 years of experience in a marketing position or recruitment marketing position required
  • Experience with digital and social media marketing expertise preferred
  • Strong background in project management preferred
  • Experience in recruiting preferred
Licenses/Certifications
    N/A
Tools & Equipment
    General Office Equipment

 

ABOUT SHEETZ
Sheetz, Inc. is a fast-growing, family-owned, food/convenience company that has been in business since 1952. Sheetz has over 600 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina.


Our mission at Sheetz has been to meet the needs of customers on the go. Of course, things have changed over those nearly 70 years. Life is faster and busier, and customers expect us to be there when they need us most. One thing that hasn't changed is our commitment to our customers, our employees and the communities in which we operate. Sheetz donates millions of dollars every year to the charities it holds dear.


Sheetz Award


Nearest Major Market: Altoona
Nearest Secondary Market: Johnstown

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