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Customer Loyalty Program Manager - Retail

Location: Sheetz Corporate - Claysburg, PA



Effectively manage and execute the operation of Sheetz loyalty programs and achieve projected sales and performance goals for the programs. Increase penetration of Mysheetz Card and maximize multi-channel touchpoints including email and mobile application. Improve the recency, frequency and spend of existing Sheetz customers.

ESSENTIAL FUNCTIONS: (other duties may be assigned)
  1. Align area objectives with the company strategy.
  2. Collaborate with vendors, sales and purchasing managers to define and offer products for inclusion in the program.
  3. Continually re-evaluate the existing offer in order to deliver increasingly positive returns on investment and fortifying our customer relations through retention and acquisition.
  4. Calculate break/even and R.O.I. for new programs. Present recommendations to Consumer Engagement Manager regarding the future of projects and continually manage multiple program performance metrics lines and report MySheetz card and Partner program progress.
  5. Oversee all aspects of IT, Marketing and Merchandising of the MySheetz card program and guide new program enhancements, services and ideas from inception to market.
  6. Work closely with the Operations Department by soliciting feedback, cooperating, and gaining commitment for all tests, rollouts and on-going execution.
  7. Work closely with the Training Department by bringing them into the process during new program development so they are prepared to participate in the roll out of new programs.
  8. Stay abreast of extended Loyalty concepts, technology, applications and industry trends within (but not limited to) the Sheetz competitive landscape.
  9. Manage and maintain a comprehensive cross channel customer communications strategy to increase customer frequency and basket size through increased engagement in the program.
  10. Oversee the customer analysis and recommend programs to improve sales and increases customer retention and sales.

REQUIREMENTS: (Equivalent combinations of education, licenses, certifications and/or experience may be considered)

    Bachelor’s degree in a business related field required
  • Minimum of 5 years in Marketing or consumer retention experience required
  • Multi-channel marketing experience including creating marketing plans, campaigns and content development preferred
  • Program Analysis (ROI) and Presentation skills preferred
Tools & Equipment


Sheetz, Inc. is a fast-growing, family-owned, food/convenience company that has been in business since 1952. Sheetz has over 600 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina.

Our mission at Sheetz has been to meet the needs of customers on the go. Of course, things have changed over those nearly 70 years. Life is faster and busier, and customers expect us to be there when they need us most. One thing that hasn't changed is our commitment to our customers, our employees and the communities in which we operate. Sheetz donates millions of dollars every year to the charities it holds dear.

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