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Advertising Manager

Location: Sheetz Corporate - Claysburg, PA

 

PRIMARY PURPOSE OF THIS POSITION:

Develop effective advertising and promotional strategies to support the corporate marketing plans.

ESSENTIAL FUNCTIONS: (other duties may be assigned)
  1. Align area objectives with the strategic goals of the department.
  2. Monitor annual budgets for assigned area of responsibility to maximize profitability.
  3. Collaborate with the Sales team and the larger Brand team to develop effective advertising and promotional campaign strategies to support marketing initiatives and product launches; and manage the execution of programs and monitor their effectiveness.
  4. Develop advertising strategies and media plans by examining client objectives; planning, scheduling, monitoring costs and completing requirements for going to market.
  5. Monitor marketing mix and results by coordinating tracking actions with sales and marketing representatives. Revise advertising plans by analyzing campaign results; identifying expansion opportunities.
  6. Manage and negotiate agreements with external agencies and affiliated firms.
  7. Explore new forms of advertising and digital media opportunities; implement and monitor new forms.
  8. Keep clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.

REQUIREMENTS: (Equivalent combinations of education, licenses, certifications and/or experience may be considered)

Education
  • 4 year degree in advertising or related field required
Experience
  • 5 years experience in advertising agency, brand marketing or related field required
  • Experience in media placement preferred
  • 3 years’ experience supervising a team or outside vendors preferred
Licenses/Certifications
  • None required

 

ABOUT SHEETZ
About Sheetz: Sheetz, Inc. is a fast-growing, family-owned, food/convenience company that has been in business since 1952. Sheetz has numerous locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina where we have ranked Best Places to Work in those states participating in that program.


Our mission at Sheetz has been to meet the needs of customers on the go. Of course, things have changed over those 60+ years. Life is faster and busier, and customers expect us to be there when they need us most. One thing that hasn't changed is our commitment to our customers, our employees and the communities in which we operate. Sheetz donates hundreds of thousands of dollars every year to the charities it holds dear.


Sheetz Award


Nearest Major Market: Altoona
Nearest Secondary Market: Johnstown

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